Unilever wanted us to document their 57 years of operation in Bangladesh and produce a corporate history book on their glorious journey. In 30 months, we took around 100 interviews, worked with local and global teams to compile it in a 208-page masterpiece.
We designed an experiential landing page for the launch of Vuse ePods, blending innovative UX elements with the brand’s distinct identity. The page offered a seamless, interactive experience that captured Vuse’s essence, inviting users to explore the product through engaging visuals and intuitive navigation.
On the occasion of International Women's Day, we planned with Omera LPG to deliver a powerful message of equity, empathy, and respect. So, we crafted a story that didn't just resonate with our core audience but touched everyone who saw it. The result speaks for itself, 26K+ shares on social media and a total reach of 2.8+ million, of which nearly 70% are organic.
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For a prestigious brand like Mercedes Benz, we maintained a locally global strategy, to portray the global brand with local resonation where applicable. We executed segment-based strategic communications and engaging contents for different SKUs while ensuring the premiumness of the brand, generating leads and meeting the annual target for the brand.
With the challenge of generating top-of-mind awareness in a highly competitive market, we devised a data-driven content strategiey to pave the platform's long-term growth. By identifying and procuring high-performing content, managing influencers, social, digital and in-app channels, we drove user acquisition and retention campaigns for the platform. In just 12 months, the platform user base grew 4 times, becoming the no. 1 streaming platform in Bangladesh.
We directed the brand's journey the way youth wants to experience a bike, more than a friend, as a companion that reflects their own ways! From crafting the brand story to setting a yearlong communication strategy and executing campaigns that talks the target audience's language, we worked as a partner to elevate the brand's mindshare; with astonishing results like selling out the full batch of Intruders through an integrated digital campaign!
We positioned Omera LPG as a trusted family brand by highlighting safety and reliability. Through strategic content and the endorsement of Mehjabein Chowdhury, we enhanced brand recall and established Omera as the market’s safest LPG provider.
We revitalized Bombay Sweets by crafting unique personas for each product and creating nostalgic, engaging content. This approach resonated widely, sparking strong audience connections with the brand’s timeless products.
We crafted a brand strategy for Walton TV that appealed to the aspirational upper-middle class, balancing functionality with lifestyle upliftment. Our approach positioned Walton TV as the smart, aspirational choice in a competitive market.
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3 protagonists with 3 unique stories, defying similar obstacles to bend the gender stereotypes and walking the road to success; this is no less than an epic. Through this documentary film for Right Here Right Now, we shed light on the struggles of the transgender community in Bangladesh. These stories featured the flipside of the barriers - self-love; how determination and strong will can break the barriers, turning tears into jewels, leading by exemplary milestones set in their own careers and lives.
We developed an engaging, animated video series with four episodes for BRAC to raise awareness about digital security. Each episode focused on a crucial topic—password protection, social media safety, managing digital footprints, and secure messaging—delivering clear, actionable advice to help viewers protect their online presence.
